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Caswell | Smith works with growth firms in emerging markets. We help companies manage the transition from entrepreneurial firm to professionally managed. If your competitor is winning your war, give us a call. We guarantee our results.
recent cases
Case:
New Media company struggling to obtain customers
Approach:
Analysis of successful competitors to determine drivers
Recommendations:
Changed sites from content-centric to lead-based and monetized traffic.
Outcome:
Firm obtained new customers and grew revenues $0 to $2.7M in 12 months.
Case:
Retail company launching Internet ecommerce site and needs guidance on marketing and strategy.
Approach:
Analyzed market, customers, competitors and price senstitivity
Recommendations:
Modified content and structure of site. Optimized SEO. Created a launch marketing plan to optimize marketing mix.
Outcome:
Helped company generate $80K in the first quarter.
Case:
Health Services Co needs a turnaround strategy to reverse its sales and profit decline.
Approach:
Analyze industry, competition, customer and company capability to find firm's core strength.
Recommendations:
Focus on one market need, one customer and one product. After restoring profitability, adopt market expansion strategy.
Outcome:
Firm triples profits and expands regionally.
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