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Caswell | Smith helps clients outperform the competition. We differentiate by helping clients execute the plan that will establish competitive advantage in their strategic decisions regarding marketing, operations, mergers and acquisitions, technology and organizational.
White paper:
Turnarounds - Can you focus?
To jump start success for the turnaround, a focused strategy is a key requirement. Focusing helps a turnaround drill deeper than the competitors to show targets that they intimately understand the target’s need, and demonstrate how their product provides superior benefits. The most effective way to exceed a competitor’s value proposition is to “focus.”
The steps to achieve
focus in your strategy are:
1) Uncover your unique value proposition.
2) Fact based analysis of the business capability, the market, competition,
costs and customer.
3) Drop non-performing assets and focus on improving assets that are
within your capability and have growth potential due to a large market
demand.
4) Re-deploy a product in a high growth market that offers the end-user
an innovative product of superior design, value and performance
A lack of focus from an operational stand point can wreak havoc with a company. Mrs. Fields Famous brands ability to expand was due entirely to its operational systems developed by Randy Fields, husband and Stanford graduate. When Mrs. Fields acquired La Petite Boulangerie acquisition from PepsiCo, they lost their focus. The introduction of a cafe format with sandwiches hurt the operations efficiency and product superiority. Within 2 years, the company was close to bankruptcy. A buyout firm "retired" Mrs. Debbie Fields, refocused the brand and continued the brand's expansion.
What is the situation
for focus for the company that is setting up an shop on the Internet?
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